"Jeff Reid brings more than 25 years of experience in advanced manufacturing, spanning technical, operational, and leadership roles. As Metrology Business Manager at Elliott Matsuura Canada, he specializes in integrating cutting-edge metrology solutions with emerging AI technologies to drive innovation and operational excellence. With a career dedicated to bridging precision engineering and digital transformation, Jeff provides manufacturers with the tools and strategies to unlock greater productivity, consistency, and competitiveness in today’s demanding market. His expertise positions him as a trusted voice on the future of intelligent quality control."